VeevaValue Communications & Digital

6 reasons to partner with a specialist market access agency to develop your digital presentation tools

Customer facing digital tools have long been part of the arsenal for many market access and field force teams. Yet, in an ever-changing environment, how can you be sure you and your team are going to get the most out of your tool? How should your agency of choice be supporting you and what experience and expertise should they be bringing to the table?

If you’re looking to commission an interactive presentation tool, e-detailer, or other communication aid, then by partnering with a specialist market access agency, such as Mtech Access, you’ll enjoy the following benefits:

Strategic input

As an experienced market access consultancy, Mtech Access can offer you strategic advice throughout your project. Having worked on market access and health economics and outcomes research (HEOR) projects for leading brands as well as niche products across pharma and medtech, we understand the technicalities of the healthcare industry. This industry focus gives our teams the breadth and depth of experience to make recommendations at each stage of your project from initial strategy to evidence generation, to value messaging to the design and user interface.

Foresee and overcome challenges

Our teams of specialists have years of experience creating engagement tools for a variety of audiences in healthcare and payer roles. We understand the context of these types of engagements, what works, and what resonates with decision makers. This enables us to foresee common challenges and help you overcome them, at each stage of development. It also allows us to have informed discussions together and challenge what is or isn’t feasible or achievable. We can ensure your end tool is fit for purpose and delivers maximum value.

Therapy area experience

Our teams have over 450 years of collective experience working in a number of therapy areas, from oncology to respiratory to diabetes to rare diseases. This expertise is spread across the business, with all team members having worked in multiple therapeutic areas.

In-house specialists

Our expert health economists, medical writers, and value communication analysts play a key role in projects, either creating budget impact models and value messages from scratch or adapting your existing materials into interactive tools. This fusion of health economics, value communication, medical writing, and digital expertise is unique to specialist market access agencies like Mtech Access.

Validate & confirm with healthcare professionals

We have access to a broad network of healthcare professionals (HCPs) through our NHS Insights & Interaction and Global teams. This enables us to test your value proposition, strategy, or rationale with a number of end users, offering validation and confidence with the desired audience.

Top quality design and digital development

And don’t worry – you’re not sacrificing digital capability, development efficiency, or design quality. We are proud to have an in-house digital team made up of developers and designers who work exclusively on budget impact models, payer insight tools, data visualisations, and HEOR dashboards for pharma and medtech brands. These are first-class developers with years of experience in market access, who love a challenge, love to innovate, but who know what works for you and your customers.

If you’d like to discuss a project with our experts or arrange to see a demo, please email info@mtechaccess.co.uk.

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